Anti-Female Genital Mutilation (FGM) Campaign

Kemnan Consultancy delivered comprehensive media placement services for a critical anti-Female Genital Mutilation (FGM) campaign implemented by UNFPA across multiple counties in Kenya. Recognizing the sensitivity of the topic, we developed a nuanced communication strategy that balanced cultural respect with clear advocacy for change.

The campaign achieved both regional and national coverage through strategic placement in leading broadcast, print, and digital media outlets. We collaborated with trusted community leaders, healthcare professionals, and survivors to develop authentic messaging that resonated with target audiences.

Our media placement strategy included timed broadcasts during community listening hours, partnerships with women-focused media platforms, and innovative digital campaigns that engaged younger audiences. The campaign contributed significantly to increased awareness and behavior change messaging, playing a crucial role in ongoing efforts to eliminate FGM in Kenya.