NG-CDF Media Perception Survey

Kemnan Consultancy supported the delivery of a comprehensive Media Perception Survey commissioned by the National Government Constituencies Development Fund (NG-CDF) Board. The study assessed how NG-CDF is understood, perceived, and covered within Kenya's media landscape, with a focus on transparency, knowledge, reputation, and media relationships.

The study adopted a mixed-methods research approach combining desk review, structured quantitative surveying, and qualitative Key Informant Interviews. The survey analysed responses from 89 media practitioners across national, regional, and county-level media, complemented by seven interviews with senior editors and media managers from leading Kenyan media organizations.

The research also incorporated a review of media coverage and developed a composite Media Perception Index (MPI) covering awareness, transparency and accountability, quality and fairness of coverage, media-NG-CDF relationships and communication, and likelihood of future positive coverage.

The findings provided NG-CDF with evidence-based insights into its media perception and identified opportunities to strengthen media engagement, transparency, information sharing, stakeholder relationships, and strategic communication.